Clear Channel is using its considerable national promotional heft to support non-profits in their fight against key issues in America. I applaud Clear Channel Communities for their efforts, because it reinforces radio’s connection with communities, radio’s ability to motivate people to action, and impact culture in positive ways. Because of Clear Channel’s sheer size,  this one company acts affects radio’s impression for tens of millions of people.

Even more impressive than the gesture by itself is the criteria it established for awarding promotional partners. Their decisions suggest thought and reflection about what is really important. “Family and social impact, health and wellness, education and literacy, and music and arts” are the areas they’ve targeted for support. Their first endeavor is “Tools for Classrooms”, a collaboration between Clear Channel Communities, DonorsChoose.org and Chase, the U.S. consumer and commercial banking business of JPMorgan Chase & Co., and is designed to bring attention to the lack of educational resources in classrooms across the country. They’re hitting real challenges in every community, and hopefully they’ll make a difference.

I’ve challenged Clear Channel on some issues because of how their actions impact all of radio. Now I’d like to be the first to take off my hat and say “Congratulations!” when their actions are so positive and so much needed.

Kudos to The Research Director for issuing benchmarks for station PPM performance titled “How Is My Station Really Doing?  The New PPM Benchmarks You Need To Know.”  Here’s why this study is important. (Read More)